The contoured Coca-Cola bottle, first introduced in 1916, was registered in 1960. [22] In 2007, it acquired Fuze Beverage from founder Lance Collins and Castanea Partners for an estimated $250million. Please refer to the appropriate style manual or other sources if you have any questions. It does not store any personal data. The Coca-Cola Company is an American multinational beverage corporation, best known as the producer of Coca-Cola. Americans drink 399, British 202, Chinese 32, and Indian 9 -- which comes out to 642 servings. Additionally there are thousands of subsidiary beverages that you might have no idea are owned by Coke. The Coca-Cola Company is incorporated: 1892, Coke becomes the official trademark of Coca-Cola: 1941, Id LIke to Teach the World to Sing is released: 1971. The Coca-Cola Company (NYSE: KO) is a total beverage company, offering over 500 brands in more than 200 countries and territories. [40] In 2017, Coca-Cola sales were down 11% from the year before due to consumer tastes shifting away from sugary drinks. His son, Robert Winship Woodruff, guided the company as president and chairman for more than three decades (192355). It added the brand Fresca in 1966. [11][12] In 1982, it acquired the movie studio Columbia Pictures for $692million. The Tour Championship is the season ending tournament of the PGA Tour. They also sponsor all major Overwatch tournaments such as the world cup The Coca-Cola brand is worth $74 billion, while Budweiser, Pepsi, Starbucks, and Red Bull combined are worth about $50 billion, according to the BrandZ Top 100. The drink Coca-Cola was originated in 1886 by an Atlanta pharmacist, John S. Pemberton (183188), at his Pemberton Chemical Company. Of these, beverages bearing the trademark "Coca-Cola" or "Coke" accounted for approximately 55% of the company's total gallon sales. The company also introduced the lemon-lime drink Sprite in 1961 and its first diet cola, sugar-free Tab, in 1963. [129][130] ILSI through the 1980s and 1990s had been promoting the tobacco industry's agenda in Europe and the United States. There were also complaints about deviating from traditional red as the color of Coca-Cola cans previously. Let us know if you have suggestions to improve this article (requires login). [118], In October 2009, Coca-Cola revealed its new 90-calorie mini can that holds 7.5 fluid ounces. Pemberton originally touted his drink as a tonic for most common ailments, basing it on cocaine from the coca leaf and caffeine-rich extracts of the kola nut; the cocaine was removed from Coca-Colas formula in about 1903. Other sites include and [93], As of 2020, the Coca-Cola Company offers more than 500 brands in over 200 countries. [74], As of 2014, after purchasing the North American assets of Coca-Cola Enterprises, the company directly owns 100% of Coca-Cola Refreshments, the anchor bottler of Coca-Cola products in North America, representing about 90% of Canada and 80% of the United States. In terms of foodservice, Coca-Cola is a food pairing suggestion that is now ingrained as a food match, e.g., for popcorn, hamburgers, french fries, and hot dog combos. [131], Coca-Cola's advertising expenses accounted for US$3.256billion in 2011. The Coca-Cola Company also manufactures, sells, and markets other non-alcoholic beverage concentrates and syrups, and alcoholic beverages.

Despite three CEO changes since 2000, Coke has kept a firm lead in the U.S. carbonated drinks market, with 42.8% market share to Pepsi's 31.1%. GEBN designed its own studies to arrive at conclusions set in advance and cherry picked data to support its corporate public relations agenda. The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". In 2004, perhaps in response to the burgeoning popularity of low-carbohydrate diets such as the Atkins diet, Coca-Cola announced its intention to develop and sell a low-carbohydrate alternative to Coke Classic, dubbed C2 Cola. Director of Marketing by day and I run this little site at night. Invigorating!

[9], Coca-Cola acquired Minute Maid in 1960 for an undisclosed amount. [27] In 2013, it finalized its purchase of ZICO, a coconut water company. By 1895, Coca-Cola was being sold in every state in the union. Here are a few of the most interesting Coca Cola statistics and facts I was able to dig up including revenue totals and employee counts. Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet. [106] As of 2014, the drink is targeted for adults, and is low in sugar with four flavors. That comes out to 125.7 Classic Coke servings per person. The Coca-Cola Company owns a 30.8% stake in Coca-Cola Amatil Ltd; therefore, the Coca-Cola Company owns a further 6.93% stake in MADE Group through its ownership stake in Coca-Cola Amatil Ltd. [9] By 1984, the Coca-Cola Company's market share decreased to 21.8% due to new competitors.

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[108] Similarly, in Scotland, where the locally produced Irn-Bru was once more popular, 2005 figures show that both Coca-Cola and Diet Coke now outsell Irn-Bru. In September 2020, the company announced that it would cut more than half of its brands, as a result of the economic effects caused by the COVID-19 pandemic. [111] In May 2016, the Coca-Cola Company temporarily halted production of its signature drink in Venezuela due to sugar shortages. Owing to the public outcry, Coca-Cola revived its original flavour in July, which was then marketed as Coca-Cola Classic. georgia un Intended for use in offices with five to fifty people,[101] its refrigerated compartment held three individual one-litre plastic containers of soda syrup and a CO2 tank. In 1946 the company purchased rights to Fanta, a soft drink previously developed in Germany. The company also produces and sells other soft drinks and citrus beverages. [citation needed] As of 1948, Coca-Cola had claimed about 60% of its market share. 50% of these are Coke brands, and 63% of those are Coca-Cola Classic. After an August 2015 investigative report exposed the GEBN as a Coca-Cola Company front organization, GEBN was shut down. [135][136] In October 2018, Coca-Cola started sponsoring the Formula 1 team McLaren with several 1 year deals being signed since then. Like the above-mentioned Simba, the Santiba line of products was short-lived in the marketplace. [93], Fan engagement spans 86 million globally across social media channels: online interaction, and social, cultural, or sporting events. Coca-Cola South Africa also released Valpre Bottled "still" and "sparkling" water. [120], In November 2011, Coca-Cola revealed a seasonal design for its regular Coke cans as part of a partnership with the World Wildlife Fund. as well as other partner offers and accept our, Coca-Cola's 2009 per capita consumption study, USGS: Aluminium - Mineral Commodity Summary 2011, Check Out 15 Facts About Starbucks That Will Blow Your Mind >. That same year Coca-Cola announced that it would join the Business Leaders Initiative on Human Rights (BLIHR), a group of companies working together to develop and implement corporate responses to human rights issues that affect the business world.

[63] In 1987, Coca-Cola once again became one of the 30 stocks which makes up the Dow Jones Industrial Average, which is commonly referenced as a proxy for stock market performance; it had previously been a Dow stock from 1932 to 1935. They Share Offices", "A Shadowy Industry Group Shapes Food Policy Around the World", "12 Years Running: Panini's FIFA World Cup Digital Sticker Album is More Popular Than Ever", "Coca-Cola ", "Coca-Cola named entitlement sponsor of iRacing Series | NASCAR", "Coca-Cola becomes title sponsor of NASCAR's esports race", "McLaren signs Coca-Cola sponsor deal for rest of 2018 F1 season", "McLaren Racing - McLaren Racing extends partnership with The Coca-Cola Company", "Inside the growth of Coca-Cola's music TV show in Africa", "PepsiCo Chairman & CEO Congratulates Disney on Grand Opening of the World-Class Shanghai Disney Resort", "PepsiCo re-enters 'Magic Kingdom' with Shanghai Disney deal", "TEA/AECOM 2015 Global Attractions Attendance Report", "Orlando Eye is renamed the Coca-Cola Orlando Eye", "Orlando Eye officially flies Coca-Cola banner", "Interview about the attractions park for Coca-Cola Turkey", U.S. v. 40 Barrels & 20 Kegs of Coca-Cola,, 1892 establishments in Georgia (U.S. state), Companies in the Dow Jones Industrial Average, Companies listed on the New York Stock Exchange, Food and drink companies based in Atlanta, Food and drink companies established in 1892, Multinational companies headquartered in the United States, Pages with non-numeric formatnum arguments, All Wikipedia articles written in American English, Articles with unsourced statements from May 2020, Articles with unsourced statements from July 2016, Articles needing additional references from April 2021, All articles needing additional references, Articles with unsourced statements from December 2016, Articles with unsourced statements from September 2021, Articles with unsourced statements from June 2020, Articles with MusicBrainz label identifiers, Creative Commons Attribution-ShareAlike License 3.0, Brian Smith (president and chief operating officer), Alfredo Rivera (President, North America Operating Unit), Marcelo Boffi (president, Bottling Investments Group), Barry Simpson (chief information officer), Beatriz Perez (chief of communications, sustainability & strategic partnerships), Giles Leclerc (President, The McDonald's Division), Embotelladora Andina S.A, based in Chile (southern South America) (Company owns 14.7% of series A common stock outstanding & 14.7% of series B common stock outstanding), Coca-Cola Beverages Korea, based in South Korea (independent; owned by, Coca-Cola Bottlers Japan (through a holding company, Company owns 16.3%), PT Coca-Cola Bottling Indonesia (Company owns 29.4%) (Coca-Cola Amatil ltd owns 70.6%), This page was last edited on 17 July 2022, at 05:02. [citation needed], Since the 1980s, the company has actively encouraged the consolidation of bottlers, with the company often owning a share of these "anchor bottlers. On average, Mexicans drink 665 servings of Coke products each year.

His bookkeeper, Frank Robinson, chose the name for the drink and penned it in the flowing script that became the Coca-Cola trademark. [37] On August 14, 2018, the Coca-Cola Company announced a minority interest in Body Armor. [107] While the Middle East is one of the few regions in the world where Coca-Cola is not the number one soda drink, Coca-Cola nonetheless holds almost 25% market share (to Pepsi's 75%) and had double-digit growth in 2003. [23][24], The company's 2009 bid to buy Chinese juice maker Huiyuan Juice Group ended when China rejected its $2.4billion bid, on the grounds the resulting company would be a virtual monopoly. The company has operated a franchised distribution system since 1889. [8], American businessman Asa Griggs Candler purchased the Coca-Cola formula and brand, forming the Coca-Cola Company in Atlanta in 1892. Since the season of 2019 is the title sponsor of the Uzbekistan Super League in football, and this league is officially called Coca-Cola Uzbekistan Super League. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available. Also in 1969, the company released a line of products under the name of Santiba, which was targeted for mixing cocktails and party usage, products including Quinine water and Ginger Ale. By clicking Accept, you consent to the use of ALL the cookies. Corrections? The cookie is used to store the user consent for the cookies in the category "Performance". Omissions? The cookie is used to store the user consent for the cookies in the category "Analytics". In North America, Coca-Cola discontinued spare BreakMate parts in 2007 and stopped distributing the syrup in 2010. Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors. However, it was withdrawn only a month after release due to consumer complaints about a similar look to the silver cans commonly used for Diet Coke. [146][147][148], American multinational beverage corporation, Clifford D. Conner, "The Tragedy of American Science, from Truman to Trump" (Chicago: Haymarket Books, 2020), pp. Fanta was originally an orange-flavored soft drink that can come in plastic bottles or cans. [61] One share of stock purchased in 1919 for $40, with all dividends reinvested, would have been worth $9.8 million in 2012, a 10.7% annual increase adjusted for inflation. It was launched in other countries later,[105] including Belgium and Luxembourg in September 2014. From 1982 to 1989 the company held a controlling interest in Columbia Pictures Industries, Inc., a motion-picture and entertainment company. New Coke was not well received, however. These included Minute Maid Juices to Go, Powerade sports beverage, flavored tea Nestea (in a joint venture with Nestl), Fruitopia fruit drink, and Dasani water, among others. In 2001 the United Steelworkers of America and the International Labor Rights Fund (ILRF) filed a lawsuit against Coca-Cola and Bebidas y Alimentos and Panamerican Beverages, Inc. (also known as Panamco LLC; the primary bottlers of Coca-Colas beverages in Latin America), claiming that the defendants had openly engaged so-called death squads to intimidate, torture, kidnap, and even murder union officials in Latin America. In 1899 the Coca-Cola Company signed its first agreement with an independent bottling company, which was allowed to buy the syrup and produce, bottle, and distribute the Coca-Cola drink. C2 went on sale in the U.S. on June 11, 2004, and in Canada in August 2004; it was replaced in 2013 by Coca-Cola Life. [93] The company in recent years has spent approximately an annual $4 billion globally to promote its drinks to the public; and spent approximately $4.24 billion on advertising in fiscal year 2019, the lion's share of which was spent to advertise Coca-Cola. [14][15] Coca-Cola sold Columbia to Sony for $3billion in 1989. [94], Coca-Cola advertises through direct marketing, web-based media, social media, text messaging, and sales promotions. Robinson promoted the drink with the limited budget that he had, and succeeded. [citation needed] The company partnered with Panini to produce the first virtual sticker album for the 2006 FIFA World Cup, and they have collaborated for every World Cup since. ", Coca-Cola advertising budget (2010): $2.9 billion, Microsoft advertising budget (2010): $1.6 billion, Apple advertising budget (2010): $691 million. [13] Coca-Cola then launched a series of entertainment takeovers, namely Merv Griffin Enterprises and Embassy Communications in the mid-1980s, forming the Entertainment Business Sector, which would later merge with Tri-Star Pictures to start out Columbia Pictures Entertainment, with CPE holding a stake in the company. Eighteen MLB teams (Los Angeles Angels, Houston Astros, Toronto Blue Jays, Atlanta Braves, St. Louis Cardinals, Los Angeles Dodgers, San Francisco Giants, New York Mets, Washington Nationals, San Diego Padres, Philadelphia Phillies, Pittsburgh Pirates, Texas Rangers, Tampa Bay Rays, Cincinnati Reds, Boston Red Sox, Colorado Rockies and Chicago White Sox ) have Coca-Cola products sold in their ballparks. Within two hours of the end of that meeting, every ticket to the dinner was sold. Tab was Coca-Cola's first attempt to develop a diet soft drink, using saccharin as a sugar substitute.

Other major bottlers in the United States are: In September 2015, the company announced the sale of several production plants and territories to Swire, Consolidated, and United, and creation of the Coca-Cola National Product Supply System which controls 95% of the territory in the United States. (source). [31] In 2015, the company took a minority stake ownership in the cold pressed juice manufacturer, Suja Life LLC. Despite costing nearly 30 percent more per ounce, the mini cans have been met with positive sales figures. [126][127][128], As part of its corporate propaganda campaign to deflect public attention away from the harmful health effects of its sugary drinks, the Coca-Cola Company has funded front organizations. [13] In 1986, Coke sold off two assets, namely Presto Products and Winker-Flexible Products to an investment group led by E.O. The Coca-Cola Company acquired a 40% stake in Chi Ltd on January 30, 2016.

[122][123], In 2021, the Coca-Cola Co used its Mexican[124] sparkling mineral water brand Topo Chico to launch a range of vegan friendly[125] alcoholic hard seltzers in the United Kingdom and in the United States. [39] The 2005 report further states that of the approximately 50billion beverage servings of all types consumed worldwide, daily, beverages bearing the trademarks owned by or licensed to Coca-Cola account for more than 1.3billion. The post-World War II years saw diversification in the packaging of Coca-Cola and the development or acquisition of new products. [64] Coca-Cola has paid a dividend since 1920 and, as of 2019, had increased it each year for 57 years straight. [70] Coca-Cola bottlers, who hold territorially exclusive contracts with the company, produce the finished product in cans and bottles from the concentrate, in combination with filtered water and sweeteners. But opting out of some of these cookies may affect your browsing experience. In 2016, Coca-Cola India introduced Vio to enter into the value-added dairy category. [citation needed]. No longer manufactured, the Coca-Cola BreakMate was a three-flavor dispenser introduced by Coca-Cola and Siemens in 1988. J. Paul Austin, the chairman and CEO of Coca-Cola, and Mayor Ivan Allen summoned key Atlanta business leaders to the Commerce Club's eighteenth-floor dining room, where Austin told them flatly, 'It is embarrassing for Coca-Cola to be located in a city that refuses to honor its Nobel Prize winner. Coca-Cola first started developing the drink in Belgium in 2001. Capitalized at $100,000 in 1892 upon incorporation, the Coca-Cola Company was sold in 1919 for $25 million to a group of investors led by Atlanta businessman Ernest Woodruff. [81] The Coca-Cola Company has been faced with multiple lawsuits concerning these various criticisms. Like a soda fountain, it mixed syrup in a 1:5 ratio with carbonated water. [93], In the retail setting, direct store beverage delivery trucks (mobile advertising) as well as point of sale coolers and vending machines have bright red logo blazoned branding. [36] During August 2018, The Coca-Cola Company acquired Moxie for an undisclosed amount. Have you had your daily Coke product yet? [citation needed] In the Philippines, it has a team in the Philippine Basketball Association, the Powerade Tigers. The conspiracy was revealed by PepsiCo, which notified authorities when it was approached by the conspirators.[114]. [28][29][30] In August 2014, it acquired a 16.7% (currently 19.36% due to stock buy backs) stake in Monster Beverage for $2.15 billion with an option to increase it to 25%, as part of a long-term strategic partnership that includes marketing and distribution alliance, and product line swap. [16], The company acquired the Indian cola brand Thums Up in 1993,[17] and Barq's in 1995. It has become available in many different flavors now such as grape, peach, grapefruit, apple, pineapple, and strawberry. [137][138], The company sponsored the popular Fox singing-competition series American Idol from 2002 until 2014. Articles from Britannica Encyclopedias for elementary and high school students. [4], In July 1886, pharmacist John Stith Pemberton from Columbus, Georgia invented the original Coca-Cola drink, which was advertised as helpful in the relief of headache, to be placed on sale primarily in drugstores as a medicinal beverage. 14-16, List of The Coca-Cola Company subsidiaries, Category:Directors of The Coca-Cola Company, introducing citations to additional sources, List of assets owned by The Coca-Cola Company, List of assets owned by the Coca-Cola Company, "The Story of Coca-Cola: A Successful Franchising Strategy", "Coke Acquires North American Unit of Bottler (Published 2010)", "Where did Coca-Cola really come from? This cookie is set by GDPR Cookie Consent plugin. In addition to the companys Coca-Cola brands, our portfolio includes some of the worlds most valuable beverage brands, such as AdeS soy-based beverages, Ayataka green tea, Dasani waters, Del Valle juices and nectars, Fanta, Georgia coffee, Gold Peak teas and coffees, Honest Tea, innocent smoothies and juices, Minute Maid juices, Powerade sports drinks, Simply juices, smartwater, Sprite, vitaminwater and ZICO coconut water. This article was most recently revised and updated by,, Coca-Cola Company - Student Encyclopedia (Ages 11 and up). [34] The Coca-Cola Company owns a 68.3% stake in Coca-Cola Bottlers Africa. In 2017, the Coca-Cola Company acquired Mexican sparkling water brand Topo Chico.[35]. [citation needed], Coca-Cola was a sponsor of the nightly talk show on PBS, Charlie Rose in the US. [133] Each fall, Coca-Cola is the sponsor of the TOUR Championship by Coca-Cola held at the East Lake Golf Club in Atlanta, Georgia. Necessary cookies are absolutely essential for the website to function properly. Company responds to surprising rumor", "What Coca-Cola's Marketing Blunder Can Teach Us About America", "7 strategies Coca-Cola used to become one of the world's most recognizable brands", "Merger Discussions Being Held By Coca-Cola and Minute Maid; Soft Drink Company Would Issue 1 Share for 2.2 of Citras Juice Concern COCA-COLA HOLDS TALKS ON MERGER (Published 1960)", "Branding Lessons from Inca Kola, the Peruvian Soda That Bested Coca-Cola", "Coca Cola, Form SC TO-T, Filing Date Oct 30, 2001", "Coke says it will kill more 'zombie' brands, weeks after dropping Odwalla", "Coca Cola, Form 10-K, Annual Report, Filing Date Feb 21, 2007", "Coca-Cola, Form 10-Q, Quarterly Report, Filing Date Apr 30, 2009", "Coke buys remaining stake in Honest Tea", "Coke Finishes Buyout of Zico; Uzzell Becomes President, Rampolla to Advise", "Coca-Cola all in on coconut water maker", "ZICO Beverages Joins The Coca-Cola Family", "Beverages giant Coca-Cola acquires 16.7pc stake in Monster for $2.15bn", "Coca-Cola Buys Minority Stake in Suja Life", "Organic Juice Startup Suja Adds Unlikely Partners: Coca-Cola, Goldman Sachs", "Coca-Cola Buys AB InBev Out of Africa Unit for $3.2 Billion", "Coca-Cola to buy Costa coffee for 3.9bn or $4.9bn", "Coca-Cola acquires beloved Maine soda Moxie", "Coca Cola is fighting Gatorade by investing in BodyArmor", "Coca-Cola to cut 1,200 jobs as sales slump", "One Share of Stock Now Worth $9.8 Million Is It Really Possible? Coca-Cola names new Vice President of Marketing, ASEAN & South Pacific, Coca-Cola Reports First Quarter 2022 Results, Riot Games and Coca-Cola bring Wild Rift Esports to the world, Coca-Cola launches its latest weird soda flavor in the metaverse, Coca-Cola and Constellation Brands team up to create alcoholic Fresca cocktails, The Coca-Cola Company Announces Timing of Fourth Quarter and Full Year 2021 Earnings Release, Molson Coors Enters Exclusive Agreement With The Coca-Cola Company to Launch New Brand Inspired by Simply Juices in the Alcohol Aisle. In 2011, it acquired the remaining stake in Honest Tea, having bought a 40% stake in 2008 for $43 million. In a statement made by Jon Woods, general manager at Coca-Cola Great Britain, "This is a small change that we hope will have a big impact, ensuring that when consumers recycle our bottles, no cap gets left behind," [88], In November 2000, Coca-Cola agreed to pay $192.5 million to settle a class action racial discrimination lawsuit and promised to change the way it manages, promotes, and treats minority employees in the US. By clicking Sign up, you agree to receive marketing emails from Insider The Coca-Cola Company acquired the remaining 60% stake in Chi Ltd on January 30, 2019.

Source: Coca-Cola 2011 SEC Filings, Coca-Cola. While every effort has been made to follow citation style rules, there may be some discrepancies.
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