Theres only so many times that you can try to trick a consumer into thinking its built for them, so for us, we want to be authentic to ourselves and true to the products that were creating. Additionally, there are restrictions on the use of coupon codes. Make this season count with the latest women's basketball shoes from DICK'S Sporting Goods. There were a lot of vocal female players and we were getting feedback from all different types of outlets, and she was very specific on what she was looking for and what shes not getting. Ad Technology Providers list Flow is the greatest advancement from the one to the two. With the WNBA Finals here, FN spoke with Breakthru 2 senior footwear designer Jessie Benjamin and Katie Lau, Under Armour global product director for train and recover footwear, about the companys success with women ballers and how that carries over into other categories.

Under Armour continues to run its play. Earn One Point for Every $1 and get a $10 Reward for Every 300 Points. Look for the details that make a difference in your game. Light midsole cushioning absorbs shock to keep you going. impacting seau nfl death still The consumer is also somebody who is very much informed in terms of innovation, and she can see through certain things. What has the response been to the Breakthru franchise, as well as Under Armours broader efforts in basketball? Under Armour revealed its Hovr Breakthru basketball sneaker in the fall of 2020, a shoe that was developed for women, by women. 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I played basketball when I was younger in high school, not so much as an adult, but I remember not being able to find shoes that fit properly and having a lot of the same feedback that these players have. Were starting with her and were making sure that when were providing feedback, both in terms of briefing and design, that shes at the heart and the core of our decision making so were not leaving any feedback on the table. The unique thing that we do is we have womens product that starts in womens-specific sizing with testing in addition to our co-gender products. How has your success in basketball inspired or informed what you create for women in other categories? Browse the entire selection of basketball shoes in a range of sizes, styles and colors. Join DICKS Text Alerts to Receive Special Offers! Terms & Conditions zumba adizero Theyre our eyes, ears and hearts, when it comes to everything from product innovation, being key figures in our global brand campaigns, and seasonal moments on the basketball calendar. With a mission to help all athletes get better, UA remains committed as ever to its relentless pursuit of product innovation and empowering the next generation of female athletes. 0, Communication's Stephanie Schulte Named Interim Associate Dean for Fulbright College, Shop popular basketball brands for shoes you can count on, including Nike basketball shoes and Under Armour. The newest generation of women's basketball shoes is optimized for the rigors of your game. Sustainable, footwear protection technology company, IMBOX Protection, is bringing its in-store service to the U.S. market for increased foot traffic and basket size with a new revenue stream. Team sports is very much the start of the brand, and is something that we take seriously, and well span to run and into train, knowing that many of the athletes in team sports, people who play field hockey, rugby, basketball, etc., may be doing things like, ClassPass, Peloton, etc., Footwear News is a part of Penske Media Corporation. To break down barriers that girls often face when playing or considering playing sports, we developed initiatives like She Who Plays with Good Sports and our partnership with The Girls Opportunity Alliance to advocate for and create access to girls nationwide, Under Armour chief people officer Tchernavia Rocker told FN. This includes the Big Ten Medal of Honor, an award given to one graduating student who has attained proficiency in both areas. Solid rubber outsoles with a classic herringbone pattern help keep you in control on the court. . It was just a clear opportunity that there was something that we can do for her to make her experience better.. 0. Of Utah Football", "Under Armour signs 10-year deal with Wisconsin", "C-USA Announces Partnership With Under Armour", "MAC Announces Relationship With Under Armour & BSN SPORTS", "APSU Athletics announces Under Armour to be official outfitter for the Governors", "Davidson Agrees to Multi-Year Partnership with Under Armour", "Elon Athletics Announces Partnership With Under Armour", "Fordham University Teams Up With Under Armour",, "HBU, Under Armour Announce Department-Wide Agreement",,, "Coach Prime says Jackson State with Under Armour", "Lamar announces new deal with Under Armour", "McNeese Athletics Partners With Under Armour and BSN Sports", "COMING SOON: NEW UNIFORM SET FOR THE 2018-19 SEASON! We saw an opportunity within the line and started to jump on it. Low-cut basketball shoes with flexible outsole grooves perform well for these players. Its time for me to show the world what it means to Finish Your Breakfast, because when you rise and grind, anything you start, you finish., As part of themulti-year deals, Ty and Kailawill step onto the hardwood this season in the upcoming. A year later, the athletic giant has returned with the second court-ready shoe in the franchise. At the start of the month, with the WNBA playoffs just underway, Under Armour delivered the Flow Breakthru 2, an updated iteration of its predecessor featuring some of the brands newest innovations. Theyre our eyes, ears and heartson and off the courtwhen it comes to everything from product innovation, being key figures in our global brand campaigns, and seasonal moments on the basketball calendar. Need something else? ", Weve got big plans for Ty and Kaila and are taking their positions as ambassadors within the sport seriously, stated Trey Evans, Director of Basketball Partnerships and Operations at Under Armour. What are the other footwear categories that Under Armour can best design for women and speak to the female athlete? KL: All categories, if Im being perfectly honest. [2] Its global headquarters is located in Baltimore, Maryland, US, with additional North American corporate office locations in Austin and Houston, Texas; Denver, Colorado; New York, New York; San Francisco, California; Portland, Oregon; Nashville, Tennessee; and Toronto, Ontario. Exclusions Apply. The duo is in good company, with Under Armour's roster including professional stock car racing driver Hailie Deegan, Heptathlon Champion Georgia Ellenwood, World Champion track and field sprinter Natasha Hastings, World Champion taekwondo athlete Jade Jones, performance coach Monica Jones, cycling instructor Emma Lovewell, World Cup champion soccer player Kelley OHara, Jamaican steeplechaser Aisha Praught-Leer, standout volleyball star Jordan Thompson, China's volleyball phenom Zhu Ting, and World Champion skierLindsey Vonn. 2022 Fairchild Publishing, LLC. I think theres a really strong appreciation for the fact that were making this effort and really considering asking them what they want and working so closely with people in the field. What were the biggest advancements from the Breakthru 1 to the Breakthru 2? While recognizing the challenges ahead during these unprecedented times, the only way is through for Ty and Kaila,and Under Armour will be with them to inspire and help overcome the unexpected. And then we also built in a little more support into the upper, that was also something that players were looking for..

When it was all said and done, Ty graduated the University of South Carolina with 1,000 points and 700 assists, a 118-22 record, a national championship, All-American status,the respect of her peers, and more fans than ever. It has been great. Cookies Policy Part of this involves using cookies to collect anonymous data for statistics and personalization. We could not be more excited for Kaila and Ty to join us at Under Armour," saidBrianna Coln, Under Armour Basketball Global Marketing Lead. ,3 minutes ago WNBA star Tyasha Harris in the Under Armour Flow Breakthru 2. 4 national ranking. We are getting feedback from players in high school, our WNBA players and everything in between. I feel like Im making history in a year where everything is being watched more closely because of the unprecedented challenges were all facing. JB: The female basketball consumer is so vibrant and such a fun consumer to design around. Being able to actually address that has been really fun. 2022 Fairchild Publishing, LLC. [3] The Under Armour Shanghai office is the regional headquarters for Greater China. JB: Its been really positive. ,3 minutes ago The release of the Flow Breakthru 2 is emblematic of Under Armours continuous efforts to cater to women athletes. Additional Asia Pacific offices are in Guangzhou, China; Hong Kong; Jakarta, Indonesia; Tokyo, Japan; and Sydney, Australia. Under Armour's International Headquarters is located in Panama City, Panama, with Latin America offices in So Paulo, Brazil; Santiago, Chile; and Mexico City, Mexico. "These women embody our Under Armour values and they deserve our unwavering support. Brand executives confirmed this cause will be ramped up in future seasons. [4], Under Armour promotes its products by sponsorship agreements with the following celebrity athletes, professional teams and college athletic teams, a field in which it competes with other sports apparel companies. Beyond the addition of Flow, the shoe which is available now via and for $120 was made to be lightweight and offer improved grip for todays positionless player. While recognizing the challenges ahead during these unprecedented times. CA Supply Chains Act, This is my shot to represent Under Armour in a brand-new way for women ballers everywhere. Further information on how we and our partners collect and use data can be found in our Jessie Benjamin: Making products for her sends her the signal that she matters, that were taking her into consideration when we build our products from the last on outward., Katie Lau: The industry secret thats not so secret is that a majority of models start with mens sample size nine. We may also use your data to tailor ads for you and our partners will collect data and use cookies for ad personalisation and measurement. How Industry Veteran Lisa Collier Is Leading the Transformation of Under Armour's Women's Business, Under Armour Flow Breakthru 2. These women embody our Under Armour values and they deserve our unwavering support. 0, Having the opportunity to speak so closely and directly to them and getting their feedback and trying to build the best shoe that we possibly can based off of that feedback has been a pretty amazing and fun journey for myself. Related Yeezy Launches an Instagram Account With an Eerie Video and Confirms Gap x Balenciaga Product Drop in Times Square Tomorrow, Reebok Is Bringing Back NBA Icon Allen Iversons Answer Basketball Shoe From 1997, How Champs Sports Is Participating in the Fight for Womens Equity in Sports With Women Win Campaign, What's Behind the Retail CEO Exodus That Has Leaders From Gap, Under Armour and More Stepping Down From Top Roles, How Curry Brand Is Using Under Armour's Top Technology to Break Into the Retro Sneaker Business, How Industry Veteran Lisa Collier Is Leading the Transformation of Under Armour's Women's Business, Customer Experience, Revenue Stream and Sustainability Come Wrapped in an IMBOX, How to Shop Carrie Bradshaws Shoes from And Just Like That, The 8 Best Indoor Cycling Shoes, According to Fitness Experts, Shimano Women's IC5 Indoor Cycling Shoe $125, The 20 Most Comfortable Shoes for Men Youll Want to Live in, The 20 Best Walking Shoes for Women in 2022, The FTC is Suing Walmart For Turning a Blind Eye to Fraud Via Its Money Transfer Services, What Rolling Back China Tariffs Could Mean for the Footwear Industry, Companies Promising Abortion Benefits to Employees Could Face Potential Legal Challenges, The Heart and Sole of the Footwear Industry. Myself and Under Armour represent the same values and drive, and Im proud to apply those to my life on and off the court., My time at South Carolina played a big part in me becoming the player that I am today and, because of my time there, Under Armour has been with me since freshman year.

It gives us a bit of an advantage, and it also motivates us to push for whats next.. Its also knowing that team sports, as well as individual sports, is a place we believe in having a better playing field for her and a want to bring her to the forefront, which spans into product. and Under Armour will be with them to inspire and help overcome the unexpected. And I think the interesting thing is we do have a strong representation of women within footwear at UA, which has been part of what spurred the conversation early on. Looking for more? Were counting on them to lead us into the future of the sport.. Were working on the roadmap that youll see come to life with other team sports and individual sports all across next year. KL: We started in basketball and were spanning to volleyball, were spanning into other spaces. A feather-light construction never weighs you down as you make your way down court. A foam collar and padded tongue protect and secure the foot during play. Its European headquarters is in Amsterdam's Olympic Stadium with an additional office in Munich, Germany. Aicha Coulibaly, left, and Annie Hughes clap after a made free throw after technical foul during the teams game against Alabama State on Nov. 16 in Auburn Arena. Of Maryland", "Under Armour to outfit Navy's athletic teams", "New Mexico State enters Under Armour outfitter deal in July", "Under Armour and Northwestern Form Multiyear Partnership", "Notre Dame And Under Armour Join Forces", "ODU giving up Nike Swoosh for Under Armour", " - Trustees approve Under Armour deal", "Texas Tech Signs Exclusive Outfitter Deal With Under Armour", "How UAB's contract with Under Armour came to fruition and what it means", "Under Armour Signs Deal With Univ. All Rights Reserved.FN and Footwear News are registered trademarks of Fairchild Publishing, LLC. Aggressive power players need a shoe with maximum stability and cushion. What has this shown your female consumer base? Under Armour, Inc. Check out the entire women's footwear collection at DICK'S Sporting Goods. Dominate the court-from the first tip-off to the final second on the clock. Basketball gave us a unique space to start thinking about the team sport athlete, and its led to further discussions, which well see as a strategy in terms of women and the investment into 22 and 23.. Accelerate your Rewards and earn 2 points for every $1 on qualified purchases with a ScoreRewards credit card. Under Armour is an American sports clothing and accessories company. If the content contained herein violates any of your rights, including those of copyright, you are requested to immediately notify us using via the following email address operanews-external(at), Jan. 6 probe: Trump "poured gasoline on fire" at Capitol, Bannon wont testify as contempt trial heads to jury, With everything from how we interact with her biomechanically to how we gather consumer insight, were really hearing her versus providing her with product and asking her what color she likes. about the companys success with women ballers and how that carries over into other categories. Click For Details. Recently, she was also named the Maryland Female Student Athlete of the Year after leading her squad in scoring and rebounding. ,3 minutes ago All Rights Reserved.
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